Posts Tagged ‘michael schuman’

16
September 2011

State-Run Shakedown

Time Magazine

Alex Shifrin thought he found a surefire way to profit from Moscow’s new consumers with an old Russian tradition: soup. Russians can’t get enough of the stuff, slurping down an incredible 32 billion bowls each year. But with the city’s emerging middle class increasingly adopting Westernized, on-the-go lifestyles, soup fans have less time to boil it for themselves. Shifrin, an advertising executive, and three partners smelled an opportunity. Why not cook it for them? They pooled their personal savings and in April 2010 launched Soupchik, a chain of takeaway outlets serving up borscht, chicken noodle and other local favorites to upwardly mobile Muscovites.

The investors, however, learned that nothing in Russia is a sure thing, thanks to the unpredictable and predatory government. A steady stream of corrupt tax officials, police officers and other security agents began harassing them for payoffs. Within weeks of Soupchik’s opening, two tax inspectors claimed the start-up was violating an obscure retailing regulation. Shifrin protested, and amid the negotiations, a tax administrator suggested that some $1,000 in cash would resolve the matter. (Shifrin refused to ante up, and the tax office eventually dropped its case.)

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