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The Kony-ification of Pussy Riot

The Atlantic

Pussy Riot have been found guilty of “religious hatred” for their February 21 protest at the Christ the Savior Cathedral. You can watch the offending 55 seconds that got them into so much trouble here. The case itself is troubling for many reasons. For one, Pussy Riot are clearly not expressing hatred of Orthodox Christianity, but they are protesting the Church’s close relationship to Vladimir Putin and his regime. Hating Putin is not hating religion, unless Putin is now religion in Russia.

The world wants to help, and that’s great. but that effort may actually misunderstand both Russia and its challenges in ways that are not always constructive. Pussy Riot have been turned into a cause célèbre by Western pop culture mavens. Madonna, Paul McCartney, Bjork, even Sting — who apparently learned his lessons after screwing up in Kazakhstan, where he once sold his services to a dictator — have publicly issued statements supporting the fem-punkers.

Pussy Riot are being unjustly persecuted (in a free society, they’d have been given a slap on the wrist and a fine, then let go), and that’s appropriate and good to protest. But the support movement also carries some uncomfortable echoes of the Kony 2012 campaign and its many less-infamous predecessors, repeating an unfortunate practice of activism for the sake of activism, of enthusiastic support for someone who seems to be doing the right thing without really investigating whether their methods are the best, and privileging the easy and fun over the constructive.

The Kony 2012 campaign, by an American NGO called Invisible Children, was the most successful social media effort ever. Centered around a short movie of the same name, it was meant to raise the international profile of Joseph Kony, a notorious warlord in Central Africa famous for conscripting child soldiers and other horrific atrocities. While the Western celebrity efforts around Pussy Riot don’t have the same ring of neocolonialism as the Kony 2012 videos and events — Russia was a perpetrator of colonialism and not a victim, after all — they do suffer from similar fundamental problems of commercializing political activism.

In a real way, Kony 2012 took a serious problem — warlords escaping justice in Central Africa — and turned it into an exercise in commercialism, militarism, and Western meddling. Local researchers complained about it, and a number of scholars used it as an opportunity to discuss the dos and don’t of constructive activism.